You can already tell due to the Gossip and misinformation already hitting the wire on a Monday. For them to be going THIS hard for the "attention" of the "Community" there must be something of supreme importance that they want that collective gaze off of in order to pull off the "repurposing" of.
So...pay attention to what you know you're actually supposed to be paying attention to. Do your best to pay the rest of it no mind.
Angel Brynner