All these “first responders” to ‘quiet luxury’ (now) incessantly making content about it going mainstream just outs They were Larping and now can’t as easily because others are doing it too.

1. It was cringe when the ‘1st responders’ did it because THEY were Doing the majority of the ‘ loudly looking down’ at those who didn’t ‘hit the style marks’ they could afford to.

The judgment ALL came from the grifty posers positioning themselves as gatekeepers, clamoring to point out who didn’t belong , thinking it cloaked them not belonging when it televised it.

2. The entire concept was a fashion marketing grift to suck capital out of the 21st century newly rich…to make them fall in line as sheeple, just in a new echelon.

& It’s literally cyclic. On purpose. It happened in the 50s, 80s & 10s.

It’s built into the fashion machinery, keyed to clearing deadstock of classic pieces.

The action itself isn’t wrong. It’s low key sustainability vibed.

The toxic psychology teamed with it by grifters who think it’s a new grift is what sucks.

But they usually get ‘theirs’ by getting suckered into ‘launching a line of basics’ as arbiters… which is just the machine once again re-using production pathways it already has in place. The fashion machinery is a glorious beast to watch work on those who’d abuse it.

3. But the biggest thing always overlooked in the nose- looking downisms of it all is that the brunt of ‘quiet luxury staples’ are riffing on bootcamp staples produced for the army and forced onto kids as school uniforms for the masses.

The original repurposed production pathways for MANY quiet luxury lines were keyed to the military industrial complexes of many european countries.

That’s the root of the standardized shapes and fabric weights, the tailored silhouettes- so much of it.

So the masses getting ‘geeked’ on looking like they get quiet luxury is the Actual proletariat fashist Homecoming.

It was foisted upon the poor first. Poor men getting uniformed for war. Poor (and only then rich) kids in uniforms for school…

It’s all Larping back and forth over basics.

Always has been.

That’s the lowkey beauty of it at its core.

The structural simplicity.

& the power of marketing, psychologically speaking.

It’s a beautiful thing.

Food. Clothing. Shelter.